Snowplow analytics
Overview
Website: https://snowplowanalytics.com
Tagline: Deep customer understanding begins with high-quality behavioral data
Pricing: disclosed
Company entity: Snowplow Analytics Limited
Company based in: UK
Offices
Office: London
Street: 17 Bevis Marks, Floor 6
Zip: EC3A 7LN
City: London
Country: UK
Funding
Model: vc
Links
Docs
https://docs.snowplowanalytics.com
Release notes
https://discourse.snowplowanalytics.com/c/announcements/new-releases
Github
https://github.com/snowplow/snowplow
Discourse
https://discourse.snowplowanalytics.com
Meetup
https://www.meetup.com/topics/snowplow/
Blog
https://snowplowanalytics.com/blog/
Events
https://snowplowanalytics.com/events/
Partners
https://snowplowanalytics.com/partners/
Jobs
https://snowplowanalytics.com/careers/
About us
https://snowplowanalytics.com/about-us/
Youtube
https://www.youtube.com/c/SnowplowAnalytics
Linkedin
https://www.linkedin.com/company/snowplow-analytics-ltd/
Twitter
https://twitter.com/snowplowdata
Product demos
Demo: Try Snowplow - Get Started Today
Type: high-level
https://www.youtube.com/watch?v=Aw5hdIjwVhY
Product
Type: event tracking, collection & loading
Frontend: yes
Server-side: yes
Apis: no
Use cases
Server-side tracking
Description: You can use the different Snowplow SDKs to send data from your backend systems directly into the event pipeline. Same for Webhook data where Snowplow offers some out of the box tracking.
Schema based events
Description: you need to define schemas for each event and custom context you are tracking. Data that does not match the schema is still received but ends up on an intermediate pipeline where you can decide how to process it.
Marketing attribution
Description: Snowplow does not offer an out of box attribution solution. But with the extensive data you collect with Snowplow you can develop your own attribution models in your data warehouse.
Product analytics
Description: Snowplow does not offer any of the specific product analytics reports like Amplitude or Mixpanel does (funnels, cohorts,..). But the raw data allows you to create these yourself based on individual calculations.
Content
Install snowplow on the google cloud platform
Type: blog post
Author: Simo Ahava
https://www.simoahava.com/analytics/install-snowplow-on-the-google-cloud-platform/
Dbt office hours - snowplow special
Type: video
Author: dbtlabs
https://www.youtube.com/watch?v=M_GJlfF-i6s
Customer cases
Software.com
Case study: https://snowplowanalytics.com/customers/software-com/
Omio
Case study: https://snowplowanalytics.com/customers/omio/
Strava
Case study: https://snowplowanalytics.com/customers/strava/
Managed service
Model: managed in private cloud
Open source
Repository: snowplow
https://github.com/snowplow/snowplow
License: Apache-2.0 License
Latest release: 21.08 North Cascades, 2021-08-31
Privacy
Destinations
Bigquery
Type: Analytical Database
Platform: Google Cloud
Integrations
Server-side gtm
Type: Client & Tag Template
Last updated