Amplitude
Overview
Website: https://amplitude.com
Tagline: The New Era of Digital Optimization - Harness the power of product data to maximize growth.
Pricing: free - disclosed
Company entity: Amplitude, Inc.
Company based in: US
Offices
Office: San Francisco
City: San Francisco
Country: US
Office: London
City: London
Country: UK
Office: Amsterdam
City: Amsterdam
Country: NL
Office: Paris
City: Paris
Country: FR
Office: Singapore
City: Singapore
Country: SG
Funding
Model: public traded
Exchange: NASDAQ
Stock symbol: AMPL
Links
Docs
https://help.amplitude.com/hc/en-us
Developer docs
https://developers.amplitude.com/docs
Release notes
https://community.amplitude.com/product-updates
Community
https://community.amplitude.com
Product feedback
https://community.amplitude.com/ideas
Meetup
https://www.meetup.com/topics/snowplow/
Blog
Events
Partners
https://partnerships.amplitude.com/English/directory/
Certification
https://amplitude.com/partner-training-signup
Jobs
About us
Youtube
https://www.youtube.com/channel/UCrUAUYgV0cPGnQnpPD0L2uQ
Linkedin
https://www.linkedin.com/company/amplitude-analytics/
Twitter
https://twitter.com/Amplitude_HQ
Product demos
Demo: Amplitude Product Demo
Type: Introduction
https://www.youtube.com/watch?v=uh6laOWxR5A
Demo: Product Playlist
Type: Playlist
https://www.youtube.com/playlist?list=PLTuo2iFAKrD_h5WedeCyuAp3c2vLq0g_i
Product
Type: event tracking, collection & loading, reporting, optimization
Frontend: yes
Server-side: yes
Use cases
Server-side tracking
Description: You can use the different Amplitude SDKs to send data from your backend systems directly into Amplitude.
Schema based events
Description: Amplitude does not enforce a schema. But it offers the Govern add-on that lets you create a tracking schema and test against it. It also enables you to edit & merge events (historically).
Marketing attribution
Description: Amplitude provides a simple attribution out-of-the box by adding last touch marketing information (via utm and referrer) to the user properties. There are currently no multi-touch attribution models available.
Product analytics
Description: Amplitude is one of the leading product analytics services. It basically created this category. It comes with many specific product analytics reports like feature performance, release tracking, cohorts and funnels.
Content
Amplitude analytics - the definitive guide (2020 update)
Type: blog post
Author: Ruben Ugarte
https://rubenugarte.com/definitive-guide-amplitude-analytics/
How to build a user onboarding funnel with amplitude
Type: blog post
Author: Appcues
https://www.appcues.com/blog/user-onboarding-funnel-amplitude
Customer cases
Betterme
Case study: https://amplitude.com/case-studies/better-me
Nbcuniversal
Case study: https://amplitude.com/case-studies/nbc
Burger king
Case study: https://amplitude.com/case-studies/burger-king
Postmates
Case study: https://amplitude.com/case-studies/postmates
Under armour
Case study: https://amplitude.com/case-studies/under-armour
Managed service
Model: full managed service on Amplitude's servers
Privacy
Destinations
Aws s3
Type: File Storage
Platform: AWS
Snowflake
Type: Cloud Analytical Database
Platform: AWS, GCP, Azure
Integrations
Adobe analytics
Type: Data Sync
https://partnerships.amplitude.com/English/directory/partner/1364047/adobe-analytics
Facebook ads
Type: Audience syncs
https://partnerships.amplitude.com/English/directory/partner/1364054/facebook-ads
Google ads
Type: Audience syncs
https://partnerships.amplitude.com/English/directory/partner/1364057/google-ads
Hightouch
Type: user & event data syncs into Amplitude
https://partnerships.amplitude.com/English/directory/partner/1457683/hightouch
Hubspot
Type: Segment syncs
https://partnerships.amplitude.com/English/directory/partner/1449224/hubspot
Launchdarkly
Type: Segment syncs
https://partnerships.amplitude.com/English/directory/partner/1369067/launchdarkly
Marketo
Type: Segment syncs
https://partnerships.amplitude.com/English/directory/partner/1364055/marketo
Salesforce
Type: Segment syncs
https://partnerships.amplitude.com/English/directory/partner/1364056/salesforce-marketing-cloud
Slack
Type: Slack app
https://partnerships.amplitude.com/English/directory/partner/1364046/slack
Zendesk
Type: User event data sync
https://partnerships.amplitude.com/English/directory/partner/1363219/zendesk
Last updated