Dlyx the datalayer proxy

Overview

Website: https://dlyx.io

Tagline: More Accurate Data and Much Better Compliance with True Server-side Tagging.

Pricing: not published

Company entity: HOKATA Online Marketing, Wolfram Bartke

Company based in: DE

Offices

Office: Stuttgart

Street: Taubenheimstraße 24

City: Stuttgart

Country: DE

Links

Docs

https://www.tagmanagerserver.com/documentation/

Release notes

https://www.tagmanagerserver.com/updates/

Linkedin

https://www.linkedin.com/company/dlyx

Product

Type: event tracking

Frontend: yes

Server-side: yes

Apis: no

Use cases

Server-side tagging

Description: Build your Tags, Variables and Triggers in your standard clientside Google Tag Manager user interface and subequently imported to your DLYX environment. Supported Tags - Google Analytics (UA, GA4 planned for Q1 2022), Google Ads, Facebook Conversion API, individual http get-requests

Marketing analytics

Description: Can be handled by final data destinations like Google Analytics

Server side tracking

Description: Send your dataLayer event data server side with a http post request to the DLYX Proxy

Server side datalayer event processing

Description: Any dataLayer push events will automatically be sent to the DataLayer Proxy, processed and forwarded to Google Analytics via the Measurement Protocol.

Product demos

Demo: DLYX Live Demo

Type: Website example

https://dlyx.io/en/demo/

Managed service

Model: software rental with support

Privacy

Destinations

Google analytics (ua)

Type: web analytics

Vendor: Google

Google analytics 4 (q1 2022)

Type: web analytics

Vendor: Google

Google ads (server to server http protocol)

Type: online advertising

Vendor: Google

Facebook conversion api

Type: online advertising

Vendor: Facebook

Dynamic http get request

Type: flexible

Vendor: none

Integrations

Wordpress (q1 2022)

Type: CMS Plugin