# Dlyx the datalayer proxy

## Overview

Website: <https://dlyx.io>

Tagline: More Accurate Data and Much Better Compliance with True Server-side Tagging.

Pricing: not published

Company entity: HOKATA Online Marketing, Wolfram Bartke

Company based in: DE

## Offices

Office: Stuttgart

Street: Taubenheimstraße 24

City: Stuttgart

Country: DE

## Links

#### Docs

<https://www.tagmanagerserver.com/documentation/>

#### Release notes

<https://www.tagmanagerserver.com/updates/>

#### Linkedin

<https://www.linkedin.com/company/dlyx>

## Product

Type: event tracking

Frontend: yes

Server-side: yes

Apis: no

## Use cases

#### Server-side tagging

Description: Build your Tags, Variables and Triggers in your standard clientside Google Tag Manager user interface and subequently imported to your DLYX environment. Supported Tags - Google Analytics (UA, GA4 planned for Q1 2022), Google Ads, Facebook Conversion API, individual http get-requests

#### Marketing analytics

Description: Can be handled by final data destinations like Google Analytics

#### Server side tracking

Description: Send your dataLayer event data server side with a http post request to the DLYX Proxy

#### Server side datalayer event processing

Description: Any dataLayer push events will automatically be sent to the DataLayer Proxy, processed and forwarded to Google Analytics via the Measurement Protocol.

## Product demos

Demo: DLYX Live Demo

Type: Website example

<https://dlyx.io/en/demo/>

## Managed service

Model: software rental with support

## Privacy

## Destinations

#### Google analytics (ua)

Type: web analytics

Vendor: Google

#### Google analytics 4 (q1 2022)

Type: web analytics

Vendor: Google

#### Google ads (server to server http protocol)

Type: online advertising

Vendor: Google

#### Facebook conversion api

Type: online advertising

Vendor: Facebook

#### Dynamic http get request

Type: flexible

Vendor: none

## Integrations

#### Wordpress (q1 2022)

Type: CMS Plugin
