# Amplitude

## Overview

Website: <https://amplitude.com>

Tagline: The New Era of Digital Optimization - Harness the power of product data to maximize growth.

Pricing: free - disclosed

Company entity: Amplitude, Inc.

Company based in: US

## Offices

Office: San Francisco

City: San Francisco

Country: US

Office: London

City: London

Country: UK

Office: Amsterdam

City: Amsterdam

Country: NL

Office: Paris

City: Paris

Country: FR

Office: Singapore

City: Singapore

Country: SG

## Funding

Model: public traded

Exchange: NASDAQ

Stock symbol: AMPL

## Links

#### Docs

<https://help.amplitude.com/hc/en-us>

#### Developer docs

<https://developers.amplitude.com/docs>

#### Release notes

<https://community.amplitude.com/product-updates>

#### Community

<https://community.amplitude.com>

#### Product feedback

<https://community.amplitude.com/ideas>

#### Meetup

<https://www.meetup.com/topics/snowplow/>

#### Blog

<https://amplitude.com/blog/>

#### Events

<https://amplitude.com/events>

#### Partners

<https://partnerships.amplitude.com/English/directory/>

#### Certification

<https://amplitude.com/partner-training-signup>

#### Jobs

<https://amplitude.com/careers>

#### About us

<https://amplitude.com/company>

#### Youtube

<https://www.youtube.com/channel/UCrUAUYgV0cPGnQnpPD0L2uQ>

#### Linkedin

<https://www.linkedin.com/company/amplitude-analytics/>

#### Twitter

<https://twitter.com/Amplitude_HQ>

## Product demos

Demo: Amplitude Product Demo

Type: Introduction

<https://www.youtube.com/watch?v=uh6laOWxR5A>

Demo: Product Playlist

Type: Playlist

<https://www.youtube.com/playlist?list=PLTuo2iFAKrD_h5WedeCyuAp3c2vLq0g_i>

## Product

Type: event tracking, collection & loading, reporting, optimization

Frontend: yes

Server-side: yes

## Use cases

#### Server-side tracking

Description: You can use the different Amplitude SDKs to send data from your backend systems directly into Amplitude.

#### Schema based events

Description: Amplitude does not enforce a schema. But it offers the Govern add-on that lets you create a tracking schema and test against it. It also enables you to edit & merge events (historically).

#### Marketing attribution

Description: Amplitude provides a simple attribution out-of-the box by adding last touch marketing information (via utm and referrer) to the user properties. There are currently no multi-touch attribution models available.

#### Product analytics

Description: Amplitude is one of the leading product analytics services. It basically created this category. It comes with many specific product analytics reports like feature performance, release tracking, cohorts and funnels.

## Content

#### Amplitude analytics - the definitive guide (2020 update)

Type: blog post

Author: Ruben Ugarte

<https://rubenugarte.com/definitive-guide-amplitude-analytics/>

#### How to build a user onboarding funnel with amplitude

Type: blog post

Author: Appcues

<https://www.appcues.com/blog/user-onboarding-funnel-amplitude>

## Customer cases

#### Betterme

Case study: <https://amplitude.com/case-studies/better-me>

#### Nbcuniversal

Case study: <https://amplitude.com/case-studies/nbc>

#### Burger king

Case study: <https://amplitude.com/case-studies/burger-king>

#### Postmates

Case study: <https://amplitude.com/case-studies/postmates>

#### Under armour

Case study: <https://amplitude.com/case-studies/under-armour>

## Managed service

Model: full managed service on Amplitude's servers

## Privacy

## Destinations

#### Aws s3

Type: File Storage

Platform: AWS

#### Snowflake

Type: Cloud Analytical Database

Platform: AWS, GCP, Azure

## Integrations

#### Adobe analytics

Type: Data Sync

<https://partnerships.amplitude.com/English/directory/partner/1364047/adobe-analytics>

#### Facebook ads

Type: Audience syncs

<https://partnerships.amplitude.com/English/directory/partner/1364054/facebook-ads>

#### Google ads

Type: Audience syncs

<https://partnerships.amplitude.com/English/directory/partner/1364057/google-ads>

#### Hightouch

Type: user & event data syncs into Amplitude

<https://partnerships.amplitude.com/English/directory/partner/1457683/hightouch>

#### Hubspot

Type: Segment syncs

<https://partnerships.amplitude.com/English/directory/partner/1449224/hubspot>

#### Launchdarkly

Type: Segment syncs

<https://partnerships.amplitude.com/English/directory/partner/1369067/launchdarkly>

#### Marketo

Type: Segment syncs

<https://partnerships.amplitude.com/English/directory/partner/1364055/marketo>

#### Salesforce

Type: Segment syncs

<https://partnerships.amplitude.com/English/directory/partner/1364056/salesforce-marketing-cloud>

#### Slack

Type: Slack app

<https://partnerships.amplitude.com/English/directory/partner/1364046/slack>

#### Zendesk

Type: User event data sync

<https://partnerships.amplitude.com/English/directory/partner/1363219/zendesk>
